How demand is shifting
NusaBali reports that Ubud tourism is moving away from sightseeing toward trips with a purpose. Guests combine their stay with yoga, spa treatments, meditation, detox programs and sound healing.
Ni Putu Sawitri, managing director of Om Ham Retreat Ubud, says visitors want activities that help them step away from daily routines. Programs are flexible, from a single day to several nights.
One resort's numbers
Nyoman Suaniasih, spa manager at Adiwana Bisma Resort Ubud, said roughly 75 to 80% of guests book rooms with wellness options. The spa brings in between Rp 170 and 200 million a month.
That equals about 4 to 5% of room revenue. In other words, wellness drives the booking decision, while accommodation still earns most of the money.
Who is coming
The main source markets listed are Australia, England, the United States, South Korea, Spain, Russia and Denmark. Retreat guests most often stay 3 to 5 nights.
The figures come from individual properties, not from Ubud as a whole. The article offers no regency-wide data on wellness tourism.
What it means for private rentals
The trend is described through hotels and retreats, but it applies to villas too. A guest coming for yoga and spa looks for quiet, greenery and a place to practice on site.
For a private villa that might mean an open deck for practice, links with trusted massage therapists or a tie-up with a nearby spa. These are usually sold as add-ons to the stay.
The figures in the article come from individual resorts. Do not apply them directly to a villa, and look at demand in your own area instead.