Market & tourism · Bali

PHRI: domestic tourist numbers in Bali fell 15% in September

PHRI Bali estimates that Indonesian tourist arrivals on the island dropped by about 15% in September 2026. Foreign arrivals are holding steady at around 22,000 a day.

News of Published in DOMA News: 2 min read

Key points

  • Domestic visits fell by about 15% in September 2026
  • Around 22,000 foreign tourists arrive each day
  • Hotel occupancy reached 80-90% in July and August

What is happening

I Gusti Agung Ngurah Rai Suryawijaya, vice chair of PHRI Bali, the hotel and restaurant association, said domestic tourist visits dropped sharply in September 2026. He put the fall at up to 15%.

Foreign travel looks different. The association says about 22,000 international tourists arrive in Bali every day on 43 flights, and PHRI sees no decline in that segment.

Three reasons

The first reason, Suryawijaya said, is expensive airfares. The second is that the central government is holding fewer meetings and events in Bali, which used to be a meaningful source of hotel demand.

The third is a weaker national economy, with Indonesians spending less on travel.

Hotel occupancy

Despite the domestic slowdown, the picture for the year remains solid. PHRI says average regional occupancy was 70 to 73% from January to June 2026 and rose to 80 to 90% in July and August.

September is usually quieter than the peak months. If domestic demand keeps falling, properties that rely on guests from Jakarta and other Indonesian cities will feel it most.

For the villa rental market the mix of demand matters. Indonesian guests tend to come for weekends and holidays, while foreigners stay longer, so a domestic slowdown shows up most in weekday and short stays.

The 15% figure is the association's estimate, not official data from BPS, the statistics agency. BPS Bali will publish official September figures later.

What it means for investors

Check what share of your bookings comes from Indonesian guests, especially on weekdays and in the low season. If it is high, put more effort into foreign markets and review your OTA pricing. Foreign demand is steady for now, but off-season pricing matters for occupancy.

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Q&A

Why are fewer domestic tourists visiting Bali?

PHRI cites three reasons: expensive airfares, fewer government events in Bali and a weaker Indonesian economy.

Source
detikBali, published September 30, 2026, language: Indonesian

Prepared by the DOMA editorial team from public reports, with the original source linked above. This is a news review, not legal or tax advice. Not a public offer.

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