Market & tourism · Bali

Bali hoteliers put Airbnb's island turnover at Rp 50 trillion a year

Bali's provincial government is pressing Airbnb to keep only licensed, tax-compliant properties on its platform. Hotel association PHRI backed the push and estimated Airbnb accommodation turnover on the island at about Rp 50 trillion a year.

News of Published in DOMA News: 2 min read

Key points

  • Listings without licences or tax registration risk removal from the platform.
  • At a 10% tax rate, PHRI says the budget could collect around Rp 5 trillion a year.
  • Hoteliers want licensing, tax enforcement and accommodation quotas.

What the province wants

Bali's provincial government wants every villa and tourism service listed on Airbnb to hold proper permits and pay its taxes. Properties that fail to comply could be taken off the platform.

The move is backed by PHRI, the Indonesian Hotel and Restaurant Association. Its Bali chairman said the effort tackles three core issues: business legality, tax obligations and accommodation quotas.

How much money is involved

PHRI leaders estimate that accommodation transactions through Airbnb in Bali could reach about Rp 50 trillion a year. Taxed at the 10% rate applied to hotel services, that would mean up to Rp 5 trillion in annual revenue.

This is an industry association estimate, not official data. The article does not include any confirmation from the platform itself.

The hoteliers' case

According to PHRI, many properties on Airbnb operate without business permits. They escape oversight and do not report taxes. That creates unfair competition for licensed, tax-paying hotels.

The association wants regulation on three fronts. It calls for mandatory licensing, clear tax compliance and quotas to prevent oversupply.

What this changes

Pressure on platforms shifts enforcement from individual owners to sales channels. An unlicensed property could once operate unnoticed for years. If the platform removes the listing, the owner loses the main source of bookings.

Hoteliers are pushing for quotas as well as taxes. Quotas remain an association proposal, not an adopted rule. The article does not explain how they would work.

What it means for investors

Running short-term rentals without a licence in Bali now carries a direct risk of losing your booking channel. Owners should confirm the villa holds an NIB (business identification number) with the right KBLI code and is registered for the local hotel tax. We check these documents before a deal, because without them rental income can stop at any time.

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Q&A

Is Airbnb banned in Bali?

No. Authorities require listed properties to be licensed and tax-compliant. Unlicensed listings may be removed.

Source
DDTCNews, published February 27, 2026, language: Indonesian

Prepared by the DOMA editorial team from public reports, with the original source linked above. This is a news review, not legal or tax advice. Not a public offer.

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