Record arrivals
Horwath HTL, working with the Bali Hotels Association and C9 Hotelworks, released its review of the Bali market. The island welcomed 6.95 million international visitors in 2025. That was 10% more than a year earlier and a record for the second year running.
Australia remained the top source market with 1.63 million arrivals. China rebounded 20% to 537,000. Domestic trips reached 9.6 million, slightly below the previous year.
Hotels: occupancy down, rates up
Average hotel occupancy came in at 73.2%, down 2.5 points from 2024. Average daily rate (ADR) climbed 2.4% in rupiah to Rp 2.4 million, but slipped 2% in US dollar terms because of the exchange rate. July was the peak month at 85.9%.
The luxury tier, with rates above $501, saw ADR rise 8%. Nusa Dua posted the highest occupancy at 79.2%. Jimbaran and Uluwatu commanded the highest rates.
Ubud and the pipeline
Ubud grew RevPAR (revenue per available room) by 5.6%. Higher rates drove the gain, while occupancy in the area was softer.
About 5,641 rooms across 45 properties are under development. More than half fall into the luxury and upper-midscale tiers. The report also expects demand for branded residences to rise after the rule requiring full short-term rental compliance by 31 March 2026.
Branded residences currently make up only about 10% of supply. The authors expect the compliance rule to lift demand for professionally managed properties.